It's a Long Chain from Farm to Fork... Are You Staying Connected?
It's a long, long way to market in today's food chain. With a lot of stakeholders along the way, and a lot of opportunity for miscommunication.
Food-Chain Communications was founded to help every stakeholder along the food chain communicate more effectively in today's modern food system. How? We have carefully developed eight pillars of good food-chain communication... your eight links to business success:
- Market Strategically to make sure the right message goes to the right audience at the right time in the right place. Here's how.
- Communicate Creatively so every word, image, sound and thought echoes with the right impression. Look how we've done it.
- Sell and promote so your customer begins the satisfactory experience with your product or service even before the purchase. Here's how we can help.
- Plan now to manage crises tomorrow. Or somebody will be managing it around you, to their benefit, not yours. See how Food-Chain Communications does it.
- Publish for impact up and down the chain. Our full-line custom publishing capabilities put one of the most effective marketing communication tools at your disposal.
- Involvement Marketing. Amid the flood of market noise today, personal-involvement marketing like events and roundtables gain traction. Here's how Food-Chain Communications builds relationships.
- Public Speaking. When you need a presentation about the changing food chain that engages and motivates your audience, give us a call.
- New Products. Get involved in some of the most exciting new media opportunities in the food chain through ongoing Food-Chain Communications product development.
Why a Communication Agency Devoted Strictly to Food?
If you touch food directly or indirectly on its path to the consumer, you must communicate better than ever.
In a word: The consumer. More than ever, the consumer is watching how your product moves through the food system. All the way from conception to consumption.
Isolated from the realities of modern farming, bombarded by contradictory and often inaccurate media, the consumer is confused and vulnerable to misinformation. Over the last 50 years the consumer has become removed from the farm and the overall food production process. Misinformation haunts the food-chain. Over 400 advocacy groups push their view of how food should be produced, processed, transported and sold. The prize of consumer loyalty is up for grabs.
This puts a renewed emphasis on marketing. Marketing becomes the primary vehicle in which the consumer is educated about food. It also is the primary source for how other food-chain members gauge the value of your company, product or service. (click here for the testimony of Eye Witnesses).
Are you communicating your position effectively to all food-chain stakeholders? Or, is someone else positioning you?